PASSIVE PROERTY REAL ESTATE
Business Overview
Passive Property is a real estate firm specialising in investment opportunities for passive income generation. The company offers tailored solutions for investors looking to diversify their portfolio and achieve financial stability. Their focus is on simplifying real estate investments for both seasoned and new investors.
Client encountering these challenges
The client struggled with low social media engagement and a lack of brand awareness among potential investors. Their existing content was not resonating with the target audience, leading to poor engagement and limited conversions. Additionally, they faced challenges in building a community around their brand.
My Strategy
Developed a comprehensive social media content plan, targeted campaigns, and engagement strategies to boost visibility and foster community interaction. I also incorporated paid ads and influencer partnerships to extend the brand’s reach. A consistent posting schedule and interactive content were key in driving user engagement.
Content Calendar
Results and Strategic Implications
Achieved a significant increase in followers, engagement rates, and leads generated through social media platforms. The campaigns also led to a notable boost in brand recognition and inquiries from potential investors. Overall, the results exceeded the client’s initial expectations and helped solidify their online presence.

